Strategic Planning For Digital Marketing Communications Research Paper

Strategic Planning For Digital Marketing Communications - Research Paper Example Based on the outcome of this analysis, the management of the organization gets a clear perspective of the possible ways in which it might utilize the opportunities and deal with the threats successfully. Although this analysis is similar to the analysis made for any other for-profit organization, there are certain key differences. Oxfam NGO also faces some of these problems. Managers in a non-governmental organization (NGO) need to consider the impact of factors such as volunteer staff, fundraising, volunteer staff and long-term goodwill. Since these organizations do not depend on profit for their survival, the above-mentioned factors play a major role in achieving success in the long run (Turkishweekly, 2013). From the analysis (see SWOT table in appendix), it has been found that in the NGO industry, organizations face several challenges in conducting marketing communication activities. Some of the noteworthy challenges are briefly discussed below. General issues Challenge Absence o f strategic planning Many organizations in the NGO sector do not run as proper business enterprises, they face the lack of strategic planning. However, this lack of planning often creates indecisiveness or barriers in the path of marketing. Oxfam faces this problem of strategic planning at the marketing level (Ngoconnect, 2009). ...NGO industry issues Challenge Lack of funds Fundraising remains one of the major concerns for non-profit organizations. 80% of Oxfam’s activities depend on the financial assistance provided by its members, associates, and private partners while the government provides 20% of assistance (Oxfam, 2013a). Finding private donors is a challenging task. Depending on the status of the economy, the financial conditions of the donors fluctuate. Poor networking Some NGOs are not very successful in establishing strong networks with clients and other NGOs.